June 17, 2012 / by tim
Rock of Ages had the draw of Tom Cruise, “classic” 80’s music, and a built in audience from the stage show. It also featured a slew of other stars including Russell Brand, Alec Baldwin, Julianne Hough, and Catherine Zeta Jones. With all of that going for it, I was predicting that the musical would take the top spot.
Not only did it not take the top spot, it did not even come in second. Moral of the story: never underestimate the power of a fun-for-all-ages, animated, summer flick. Madagascar 3: Europe’s Most Wanted retained box office dominance for the second weekend in a row with $35.5 Million.
Like I said, Rock of Ages did not even come in second so what did? I guess the word of mouth and mystery of Prometheus forced more butts in the seats for the sci-fi thriller. I was quite shocked to see the film pull in another $20.2 Million. While director Ridley Scott has voiced his desire to continue working in the world he has created with Prometheus, I am still not sure the film has earned the money to warrant a sequel. Then again, Ghost Rider got a sequel so what do I know?
Where does that leave Adam Sandler’s newest comedy That’s My Boy? One of the highest paid stars in Hollywood could only manage a fifth place opening coming behind Snow White and the Huntsman. Not the opening that the studio was looking for.
So what can audiences expect next weekend? Can ‘Madagascar’ pull off a three-peat? The weekend will see the releases of Abraham Lincoln: Vampire Hunter and Brave. I can’t imagine Brave not taking the top spot… by quite a margin. It will just be a question of how much it will make? Looking at how past Pixar films have opened, my guess is going to be a $65 million dollar opening.
What did you see this weekend? What will you be seeing in theaters next weekend?