“‘Tron’ is another example of how we can take advantage of the intellectual property that the studio unit pays tens, if not hundreds, of millions to develop and market,” Disney Channels Worldwide entertainment president and chief creative officer Gary Marsh said.
It really seems that they are trying to turn this into a new brand that they can market for years to come. Judging from early stills and images from the film, it looks like it has great blockbuster potential, and could be a huge win for Disney. If I weren’t so excited for Summer to finally be here, I’d be jumping at the chance to fast forward it to December to see the film.
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