Feb 2010 22

The story behind the lifeline design is also really touching! The Founder, Carolyn Jones, was inspired by a conversation she had with her mother shortly before she passed from breast cancer. Her mother told her she wanted more privacy from her hospital gown, and Carolyn was so inspired by her mother’s words, she decided to develop her own clothing line.

PRVCY funds free mammograms to women across the country and gives 10% of sales towards breast cancer awareness. I think it’s so admirable that PRVCY donate to such a worthy and important cause!! All us girls should be aware of breast cancer, so make sure you go for your checkups!

Here are some pictures of the new PRVCY jeans, and a lot of celebrities that are digging the new threads:


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